BYD Targets Major Expansion in South Africa’s EV Market

Chinese automaker BYD plans to significantly expand its footprint in South Africa, aiming to grow its dealership network from 13 to as many as 35 locations by the end of 2026. The announcement, made on June 5 by BYD South Africa General Manager Steve Chang, marks a strategic push to capture early market share in Africa’s most advanced automotive economy.

The expansion comes amid rising demand for new energy vehicles (NEVs), including battery electric and plug-in hybrid models. South African NEV sales nearly doubled in 2024, climbing to 15,611 units from 7,782 the previous year, according to the National Association of Automobile Manufacturers of South Africa (NAAMSA).

BYD entered the South African market in 2023 with its ATTO 3 electric SUV. The company has since introduced several new models, such as the SEALION 6 hybrid, SEALION 7 electric SUV, and Shark plug-in hybrid pickup, aligning with its dual-powertrain approach for the region.

Despite hurdles like limited charging infrastructure, energy supply issues, and steep import tariffs, BYD remains committed to long-term growth. “We want to educate and cultivate the market,” Chang said, expressing confidence in South Africa’s potential to match global EV adoption trends.

The company faces growing competition from other Chinese brands, including GAC, Chery, and Great Wall Motors, all of which are expanding operations in South Africa. Still, BYD is betting on its early presence, brand awareness, and range of offerings to stay ahead.

South Africa, described by Chang as “the biggest market in all of Africa,” plays a key role in BYD’s broader African strategy. The company now operates in 16 countries across the continent, including Tunisia, Benin, Ethiopia, Madagascar, and Rwanda. The dealership boost is designed to reinforce BYD’s position in the region’s growing NEV segment and prepare for future shifts in policy and consumer behavior.